Kellogg's recently announced a major change in the ingredients of a few of its popular products. The news elicited pushback from parents of children with food allergies and more than 25,000 people have signed a petition asking Kellogg's to reconsider the addition of peanut flour to its products frequently consumed by children.
"Your decision will put at risk thousands of peanut-allergic consumers who already purchase these brands."
"Furthermore, shoppers that have no reason to believe that a cheese cracker might contain peanuts may never read your advisories, endangering themselves or the children in their care."Kellogg Company is a trusted food brand at tables around the world, with more than a 100-year history. When it comes to communicating a sudden change that affects a large audience, here are the basics.
Bottom line - communicate responsibly. Need advice on communicating change? We'll help you put your best foot forward. And, if things get out of hand, be prepared to jump into crisis mode with our FREE eBook.In full disclosure, both my son and I have peanut allergies.