Businesses are telling their stories through Instagram, email marketing, SnapChat, and now even 280-character Twitter posts. At this point, your clients, your boss, even you yourself might be asking: Are blogs still important in 2017? Don’t throw the baby out with the bathwater just yet — blogs are still a relevant and vital part of a business’ communications strategy. Here are four reasons why your business needs a blog.
- Blogging Builds an Audience Lauren Hook of Elle & Co Design describes a business’ website like a storefront: Potential customers might stop in, but if the inventory never changes, they won’t have a reason to come back. Publishing blog posts on a regular basis keeps your website dynamic and fresh, and lets visitors know they can come back later for new, interesting content.
- Blogging Builds Trust Did you make your last big investment decision blind, or did you do some online research first to inform your choice? Before potential clients take the plunge and invest in your services, they’ll likely want to know if you are trustworthy. Use your blog to showcase your competence and character while building community — the three C’s of building trust.
- Blogging Builds SEO Search Engine Optimization, or SEO, is the process of improving the visibility of a website in a search engine's unpaid results. Having a blog where you regularly publish articles on the topics important to you and your ideal audience will raise your rankings in search results, putting your expertise in front of even more potential clients.
- Blogging Builds Your Credibility as an ExpertWho would you be more inclined to believe was an expert at marketing: someone whose site listed them as a marketing expert, or someone who had been publishing articles about marketing three times a month for the past year? Probably the latter! Blogging about your expertise shows potential clients that you know what you’re talking about and can lead to other business opportunities, such as speaking engagements and consulting services.
Are blogs still important? Yes! If your business’ blog needs a kick-start — of if you don’t have one at all — we’d love to help. Contact us to learn more about how we can create and implement a blog strategy for your communications needs.