Senior Partner, Ann Mulvany, drives to make our team and agency a success. We sat down with her to learn more about agency life and what makes FrazierHeiby unique.
I love the variety of people, clients, and organizations you get to work with in an agency — especially connecting dots across multiple industries. One of my favorite things about FrazierHeiby is that we’re not afraid of change; the agency has evolved so much in the past six years. We’re here to make an impact with meaningful, strategic work.
One of the wildest and most rewarding things I’ve tackled has been taking ownership of the agency with Lauren and Whitney. Reinventing an established business is a huge challenge, but we’re creating the place where we’ve always wanted to work and that’s such a privilege. People — team members and clients — are at the center of what we do, and that’s exactly where they belong.
We approach work differently. We are genuinely interested in getting under the hood of businesses and industries that some might think are “unsexy” or uninteresting. But you can’t deny the importance of supporting organizations that propel our economy. When we get up in the morning, flip the light switch, turn on the faucet, grab an apple and start up the coffee maker, we’ve engaged with the energy industry, government, economic development, agriculture, retail — the list goes on and on. Unseen industries and organizations are baked into our daily lives and they need just as much support, creative thinking and problem solving as consumer-facing brands. It’s a privilege to help them think and work through operational and communications challenges.
Clients want someone in their corner who’s honest, smart and downright tenacious in terms of learning about the latest and greatest, then finding the best, right answer for a client’s specific situation. I think a lot of people get that wrong… there’s no top-secret book with all the mar/com answers for every scenario; things are constantly changing and new information comes out all the time. It’s about having good instincts, looking at the data, putting the pieces together and using your brain to find a smart, creative solution.