A Conversation with Triple G's Gregg Henry

Get to know one of our favorite website development partners, Gregg Henry of Triple G Interactive.

Two brains are always better than one, and that’s why we collaborate with top-notch data scientists, graphic designers and web developers. Our trusted partners are an integral part of our team — and we’d like you to get to know them.

Can you tell us a brief history of your career?

I started my career in 2004 as a PHP Developer for a non-profit, shortly after graduating from BGSU with a computer science degree. I then worked for three agencies and a startup, before starting Triple G Interactive in 2008. Most of my career has been focused on strategizing and building informational and e-commerce websites for a wide variety of clients. While I love to hear from clients that their site looks great, being able to show a return for our effort is what I enjoy most.

What has changed most dramatically in your profession over the past few years?

In the past few years, some of the bigger trends in web design and development have been modular design, security and Accelerated Mobile Pages (AMP).

  • When we design and build websites, we follow a component-based design approach that allows us to rapidly build sites that can grow easily post-launch.
  • For the many clients whose website hosting we manage, security is very important. Two-factor authentication is now a very common part of logging into many websites.
  • Since Google’s mobile-first indexing became official at the beginning of this year, AMP has become an extremely popular technology for websites.

Looking ahead, how will the world of digital experience continue to evolve?

With the many devices we have to access the internet and websites, I think the digital experience will become more focused on the user journey instead of how well a website looks on different devices. Machine learning and artificial intelligence are going to play a big role. Companies are analyzing data and providing customized information for user groups to help convert. Gaining an understanding of how audiences operate and what we can do to increase conversion is going to be critical for success.

Can you tell us about a time when you solved a problem for a client and what impact it had?

About five years ago, a non-profit dog rescue asked me to build them a new website. As I learned about their process and saw how much manual labor was involved — they were adding adoptable dogs to multiple websites by hand — I knew we had the chance to really help their business processes evolve.

With the help of the Petfinder API, I was able to eliminate redundant data entry by automating a process that only required them to post pets to Petfinder. The API pulls the Petfinder data into the rescue’s website and the new site automatically posts the pets to Facebook and Twitter. It was really rewarding to help them increase productivity with automation.

What advice do you have for young developers?

Don’t be afraid to ask for help. Code review with a mentor/peer is a great way to make sure you’re writing clean code and improve your skills. I also think side projects are perfect for helping young developers to grow. Use the side project as your playground to fill gaps in your skillset. Build something fun and share it.