“FrazierHeiby’s research and recommendations helped us convey the key role we play as part of the total patient care continuum.”
— BRIAN GARVER, VP SALES & MARKETING, KEYBRIDGE MEDICAL REVENUE CARE
KeyBridge, a revenue cycle management company that focused on healthcare clients, had difficulty differentiating itself from scores of competitors that provided similar patient billing and collection services. The company needed a way to tell its story and emphasize its unique value to clients and prospects.
We conducted research with KeyBridge’s customers and prospects to inform our recommendation to change KeyBridge’s brand position to better articulate its real value as an important part of the overall patient experience. Instead of being a generic “revenue cycle management” company, our team helped KeyBridge transition to a provider of “Medical Revenue Care.”
The company incorporated Medical Revenue Care as its new tagline, which was incorporated on its website and throughout all marketing materials. KeyBridge also presented the case for medical revenue care at industry conferences as a vital way for healthcare systems to maintain patient households as lifetime customers. This focus helped the company differentiate itself and increase its business significantly.