Perhaps the hottest buzzword in the marketing field right now is “influencer.” These highly engaged social media users have strong personalities and reach into online communities that are valuable to businesses hoping to sway public opinion and drive market growth. In fact, brands will spend up to $15 billion on influencer marketing by 2022, according to recent reporting by Business Insider.
If you are considering initiating an influencer marketing strategy for your organization this year, head over to Columbus Business First to read about a few things you should keep in mind.