By: Kat Ricketts
It’s no secret that modern media is shifting — what worked 10 years ago isn’t the same as what’s working today — and being PR professionals, we need to constantly adapt to the latest trends and platforms. As print circulation continues to dwindle and consumer preferences shift toward more mobile methods of obtaining information, traditional words on a page just aren’t cutting it. So what’s the solution? One of the most popular formats where we’re seeing success: podcasts, podcasts, podcasts.
With over 100 million active listeners in the U.S. alone, this is unsurprising. Podcasts allow you to keep up with the news and your areas of interest while also giving you the freedom to multitask (you can catch me listening to true crime while I make dinner), making them a convenient option for when you’re too busy to sit down with a newspaper, watch TV or scroll through Twitter. For this same reason, they’re also a great way to reach broad audiences and niche communities, either by pitching thought leaders as guests to other shows or by establishing your own. We’ve counseled our clients through both and have compiled our best advice for securing coverage in this pod-pro-quo media landscape.
Establishing Your Own Podcast
Creating a podcast takes a lot of time and effort, but the following key steps can make the process a little smoother.
In many ways, appearing as a guest on a podcast is similar to participating in a media interview, but there are a few specific nuances you’ll want to keep in mind for when you get that guest invite.
Lastly, whether you are the host or the guest, here are a few final best practices to remember to ensure you nail each episode.
Podcasts are a fun and refreshing way to elevate thought leaders and get your voice into key conversations. To listen to an example of a well-executed show, I highly recommend tuning in to The Skill Set by our client, OFS. If you're eager to explore the world of podcasting further but aren’t sure where to start, don't hesitate to contact our team.