Blogging for business results is far from dead, despite occasional reports to the contrary. It's true that we must think more about content for mobile, and that people like content in bite-size chunks. Still, the fact is that blogging is alive and well - and for good reason.
The Heart of It All
Whether you call it content marketing or use the umbrella term we prefer, Inbound Marketing, targeted, well-executed content is the heart of your marketing program in 2016 and beyond. That content can take many forms - long-form written posts, short tweets, videos, photos or a combination thereof - but the best platform to host that content and serve as the "hub" of your marketing program is a well-done blog. Then, you can syndicate and push out that blog content via social media, newsletters, emails and more.A blog can host your owned content (about your company, products or services) as well as earned content (links to articles from third parties that mention you and your company). You can even featured shared content on your blog, such as a compilation of social posts or mentions of your brand. Whether you aim to educate, entertain or inform with your content, a blog is the ideal home base
.Blogs vs. Websites
Websites are cumbersome, seem outdated the day they go live and are often hard to navigate. They're a necessary place to provide company or brand information, but they're not a digital destination consumers are likely to return to again and again for "news they can use." A website is your place to talk all about yourself, your products and your company - and that's why visitors only come when they're ready to hear about you.Blogs, on the other hand, are nimble, dynamic and constantly being refreshed with new content. The content on a blog shouldn't be all about your company or products, but rather bigger picture content - not just your story, but THE bigger story. Plus, blogs are full of links, which attract search engines and visitors alike. Blogs are also packed full of keywords, which further serve to attract search engines and visitors.
Benefits of Blogging
So what are some specific, tangible benefits of blogging for business? See what you think of our list below:
Now, no one said blogging is easy. Consistently churning out quality - not just quantity - blog content takes planning, time, creativity and teamwork. But I am confident that the benefits of blogging far outweigh the effort to plot out content, write posts and figure out how to re-purpose them for maximum effect. What are you waiting for? Give us a call today if we can help you put an effective blogging strategy in place for your company.