No, the Barcelona Principles are not a mandate for an afternoon siesta or reference to how much saffron should go in your paella recipe. Rather, they are extensive, industry-wide consensus on measurement and evaluation of communications planning and execution. Now in its third iteration, the Barcelona Principles 3.0 were created by AMEC, the international association for the measurement and evaluation of communication.
The principles are as follows:
At FrazierHeiby, we believe in the accountability of our work, which is why we apply the Barcelona Principles to the strategic planning and programming we execute on behalf of our clients. Doing so enables us to not just show the value of our clients’ investment at the conclusion of a campaign, but it allows us to track the success of our efforts and optimize in real time.
For more information on AMEC’s Barcelona Principles, click here.