What’s the point of completing work if you can’t measure its impact? We collaborate with clients at the outset of each project to define objectives and KPIs. Then, we use a customized method to monitor, optimize and measure our efforts until we deliver what we promised — all in alignment with our strategic approach.

PR Performance Analytics
We offer PR Performance Analytics, a system to help clients track, measure and optimize public relations performance over time by putting insights into action. We don’t just focus on the quantity of mediaplacements; we look closely at the quality.

The above is a sample of our typical media scorecard for a placement we recently secured for a client. Welook at everything from messaging, tone, brand sentiment and more to evaluate the success and influenceof the coverage. In alignment with AMEC’s Barcelona Principles, the industry standard for measuring PR performance, we can offer:

• Media impact metrics (paid, earned, shared, owned)
• Message platform analysis
• Audience perception indexing
• Business performance overlay (e.g., stock price)
• Employee engagement overlay

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