Strategic Planning

We follow information and insight, not just guts and guessing. At the beginning of every client engagement, we start with discovery — an in-depth research process that helps us understand your market and your business.

Armed with key insights and deep understanding, we make strategic recommendations that fuel deliberately engineered plans, tactics, and messaging. The result? Better performance, deeper knowledge and earned confidence.

Our Process:

  1. Define the business challenge.
  2. Research the current landscape.
  3. Analyze the data and uncover guiding insights.
  4. Set SMART objectives that are specific, measurable, action-oriented, realistic and time-bound.
  5. Outline a communications strategy and tactical execution plan
  6. Set KPIs that we can monitor throughout activation and optimize until the objectives are met.

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