We’re always on the lookout for free tools that help us work better, faster and smarter. Here are some of my favorite tools for improving workflow — all without spending a penny.
This intuitive project management software allows teams to track project progress collaboratively through a series of lists. Our team uses Trello for project management, content calendars, brainstorming and more. You can assign team members to specific tasks while adding deadlines, checklists, comments and documents. Best of all, Trello has a fantastic blog filled with ideas to inspire you to use it in new and different ways.
As the world becomes increasingly digital, it’s more important than ever to create eye-catching images quickly. In fact, a 2018 study by Kissmetrics found that 93% of people said compelling graphic design was the top factor affecting their purchase decision. Canva makes graphic design easy and accessible through free online templates, stock photos and icons.
HARO (Help a Reporter Out) is a free service that sends targeted media pitch opportunities directly to your inbox. Three times a day, HARO subscribers receive a mass email from reporters across the nation who are looking for subject matter experts. Using the service regularly can uncover media opportunities that may otherwise fly under the radar. For more tips about using HARO, check out this article.
Have you ever wondered if a journalists — or one of your co-workers — has opened the email you sent? With this free Google Chrome plugin, you can see if and when your email was read. Unlike other free email trackers, it doesn’t give the receiver any indication that you’re tracking their opens.
Google Alerts allows you to monitor the web for specific keywords, making it easy to track your organization’s media mentions. You can also use it to keep tabs on industry topics, find timely social media content and follow trending stories.
The free version of Grammarly can detect grammatical errors that Word and Outlook don’t typically catch. You can even install a web-based plugin to use Grammarly while you’re surfing the internet. If you're looking for more help, the paid version offers several additional features that account for the document type and intended audience.