Silage (noun): forage crops that have been fermented and stored, often in a pit or bunker, to preserve nutritional value for feeding to cattle and other animals.
Silostop Agri is the global leader in all things silage, known for their high oxygen barrier films that increase the quality and amount of silage farmers can produce while decreasing the amount of plastic used. Having grown the brand’s presence internationally, the Silostop Agri team turned to Slide Nine looking to raise brand awareness in its North American markets.
Our work began with a competitive media analysis to gauge Silostop Agri’s share of voice (SOV) among its competitors in the agricultural plastics market. Upon conducting the analysis, we saw an opportunity to increase Silostop Agri’s SOV through a strategic campaign with media relations at its forefront.
Tactics within this campaign included:
Share of Voice Before Partnership
Share of Voice After Partnership
The campaign was successful in elevating Silostop Agri as a leader in all things silage across the North American markets. Over a six-month period, our team was able to: