Life-Saving Stories

How we positioned St. Elizabeth Healthcare’s reputation as a top-tier oncology provider


St. Elizabeth Healthcare came to Slide Nine when the health system planned to open a state-of-the-art Cancer Center in Edgewood, Kentucky. A more than $130 million investment, the Cancer Center would lead the way in personalized care through precision medicine and genomic health, education, prevention and screening, clinical research, multidisciplinary oncology expertise, and the most advanced technology. St. Elizabeth enlisted Slide nine to spread the word about the Center’s opening and its importance to the community.

Strategy and Tactics

We needed to build St. Elizabeth’s reputation as a trailblazer in cancer care while educating internal and external stakeholders about the Center’s influence in the community. To do this, we implemented a communications campaign including deep market research, message development, internal communications, collateral development, media and influencer relations, to ensure the right audiences knew about the opening and its significance in making the community one of the healthiest in the country. We created huddle boards that hung throughout St. Elizabeth’s established hospitals for employees to reference and learn more about the latest on the Center. We also spread the word through a media relations campaign, highlighting the Cancer Center’s grand opening to the public.


Our joint media relations work with St. Elizabeth secured coverage across the local media market, as well as in our top target trade publications. Overall, the campaign resulted in 155 media hits with a potential viewership of 137,619,462. Our social media posts received high engagement and we also saw St. Elizabeth featured in several influencer posts. Overall, our efforts successfully spread awareness of the Cancer Center’s opening, breaking through COVID headlines to highlight the Center’s commitment to state-of-the-art cancer treatment.