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Curious Minds Recap: Fostering a Culture of Innovation
We share five key takeaways from our recent conversation with Gregory Ratcliff, chief innovation officer at Vertiv.
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What Are the Barcelona Principles?
President and CEO Lauren Parker reviews the Barcelona Principles, an industry-wide consensus on measurement and evaluation of communications planning and execution.
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Influencer Marketing in 2021: A Look Ahead
Account executive Katie Coulter shares three trends to keep in mind about the future of influencer marketing.
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Cheers to 35 Years: Doug Frazier Starts New Chapter in 2021
After more than three decades of creative service to clients and helping build our agency, Doug Frazier is stepping away at the end of this year.
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Hindsight is 2020
We’re all more than eager to turn the page to 2021 and never look back. But, before we do, we wanted to take a moment to remember the highs from this year and, yes, there are many.
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2020’s Lesson: Get Comfortable Being Uncomfortable
When Lauren Parker stepped into her new role as CEO on January 1, she knew this year was going to have its challenges. Little did she know just how many — and how significant — those challenges would be.
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Bridging Phrases for Media Interviews
Fielding an interview can be nerve-wracking, especially if it’s your first time. Lauren Parker shares one of the best tools in an interviewee’s toolbox, the bridging technique.
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Hard Work Reaps Rewards: FrazierHeiby Promotes Katie Coulter + Chris Piedmont
Our team is jumping with joy as we announce the exceedingly deserved elevations of Chris Piedmont and Katie Coulter.
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Why Farmers Need to Start Talking about Climate Change
Ann Mulvany, senior partner of marketing and operations, explores why climate change isn’t just a concept, but rather a harsh reality for the agricultural way of life.
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FrazierHeiby named Top 10 in Columbus CEO’s Best in Business
FrazierHeiby was recognized as one of the top 10 vote-getters in Columbus CEO’s Best of Business awards.
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How to Cultivate a Data-Driven Mindset
President and CEO Lauren Parker shares how our team cultivates a data-driven mindset to create intelligent communications strategies that rely on information and insight - not guts and guessing.
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Engage For Change: Strategic Partnerships and Convergence vs. Consensus
FrazierHeiby asked education communications expert Adriana Martinez to help us understand more about reaching marginalized groups.
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FrazierHeiby Partners with Indiana-based OFS
FrazierHeiby announces new client project with Indiana-based OFS.
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Curious Minds Recap: Marketing the Value of Sporting Events in Central Ohio
We highlight key findings from our recent conversation with Jenn Cartmille, Director of Marketing for Meeting, Conventions and Sports at the Greater Columbus Sports Commission.
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FrazierHeiby Named Agency of Record for Crunch Time Apple Growers
FrazierHeiby announces new client, New York state-based Crunch Time Apple Growers.
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Investing in a New ERP? Don’t Overlook This Step.
Lauren Parker and Kim Ratcliff share best practices for communicating before, during and after an ERP implementation.
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FrazierHeiby Partners with Dayton’s The Entrepreneurs Center
FrazierHeiby announces a new client project with The Entrepreneurs Center.
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How to Make Virtual Brainstorms Work for Your Team
There’s nothing worse than a poorly led brainstorm over Zoom. How can you replicate the magic of a brainstorming session when some or all of your team members are on a screen?
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